Keep your WhatsApp account in good standing
Use recognizable branding, understand Meta's observations, and send messages people expect.
Keep your public identity consistent
Use the business name customers recognize across your website, WhatsApp profile and customer communications. Keep contact details accurate and avoid misleading affiliations. See WhatsApp's policy.
Tyxter's naming checks are Tyxter advice, not Meta rejection rules. Hints can flag formatting, promotional wording or a weak match with available project context. They do not rewrite the name or block an otherwise valid request. Phone provision/connect and WhatsApp Meta registration responses may contain warnings; legacy idempotency responses may omit them. Read/list responses do not carry these write advisories.
Keep these phone fields separate:
display_nameis your local label; editing an input does not establish a Meta approval.verified_nameis Meta's observed verified display name, distinct from business verification.pending_name_reviewis a current Graph snapshot, not a completed decision. Its absence is not approval; check observation freshness.name_reviewrecords a completed callback decision.DEFERREDorREJECTEDbelongs to this record when Meta reports it; decisions remain open provider strings. Review the requested name and Meta's reason against the display-name guidelines.
The phone-number guide explains refresh and clearing behavior.
Check business verification separately
Open Meta Security Center to inspect your business's verification steps. The dashboard's verification card is advisory and is not a sending gate.
Status may be unavailable until Tyxter can read it for your connection. A connection without an active phone may have no observation yet: unknown may mean not yet observed. If token access or a refresh fails, an earlier known status remains visible and may be stale. Use Security Center for the current state. unknown is not not_verified.
Business verification does not guarantee name approval or lift a ban.
Set marketing expectations and honor opt-out
Obtain the person's number and permission to receive messages from your business. Explain expected categories, including marketing offers. A saved contact is not proof of consent. Honor opt-out requests received on or off WhatsApp. Choose an appropriate consent method under applicable requirements; there is no universal format prescribed here. See WhatsApp's policy and opt-in guidance.
An approved template does not replace permission. Follow the template and customer-service-window rules for each message.
Follow the reason-specific Meta next step
For a policy restriction or ban, inspect Account Quality and the available review or appeal action. Reconnecting a token does not lift a ban. An uninstalled app or deleted account instead needs reconnection or a replacement account, as the notification explains.
Security Center and this guide supplement that remedy; they do not replace it. Operational notifications retain the event's specific next step.